NeYo - Champagne & Roses Tour
R&B legends NeYo and Mario
The Challenge:
Ahead of his “Champagne & Roses” European Tour in 2024, Ne-Yo wanted to reignite cultural relevance across a new generation of fans. Our task? Design and deliver a series of high-profile events that would bridge Ne-Yo’s legacy with today’s on-trend, celebrity-driven nightlife culture. The events needed to drive massive buzz across music, media, and fashion circles.
What We Did:
We delivered a multi-city experiential campaign, curating exclusive VIP events that felt like major cultural moments, not just artist appearances. Our team handled everything from:
Creative direction & visual identity for each city
Celebrity & influencer guestlist management
Invitations, entertainment programming, and luxury hospitality experiences
Securing media coverage from top UK and European lifestyle press
Each venue was transformed to feel on-brand for Ne-Yo while resonating with local tastemakers.
The Result:
Attendees included Mario, Michael Dapaah, Elarica Johnson, Wes Nelson, Dotty, and more
Covered by Daily Mail, GRM Daily, Complex, The Shade Borough, and leading entertainment blogs
Reached millions of impressions across Instagram, TikTok, and Twitter
Re-established Ne-Yo as a culturally relevant figure in the UK during his tour
Custom designed menu
NeYo & friends having a good time
