Kube Paris - Fashion Week Takeover
Fashion presentation
The Challenge:
During Paris Fashion Week Summer 2023, Kube Paris approached us to help reposition the luxury hotel as a fashion-forward destination for tastemakers, creatives, and global influencers. They needed a bold statement—a cultural moment that would place the hotel at the heart of the Paris fashion scene.
What We Did:
We transformed Kube’s courtyard into a fashion runway, designed to celebrate summer while showcasing emerging UK street-luxury designers. We collaborated with Jendeya and DressCode Nation to produce an unforgettable fashion presentation and after-party experience.
Our creative team handled:
Full concept and creative direction
Event design and set build
Celebrity & influencer guestlist
Media invitations and digital content capture
The Result:
Attendance from Zizi Mills, Vegedream, Alex Iwobi, and key Parisian cultural figures
Significant exposure in European fashion blogs, nightlife media, and UK-based streetwear platforms
Positioned Kube Hotel as a rising cultural hotspot for fashion insiders and lifestyle elites
Guests infant of the step & repeat
Model on the runway