Drip Water – Water Isn’t Boring Advert

The Challenge:

Drip Water wanted to break out of the traditional bottled water space by positioning itself as a fun, energising, culturally relevant brand—one that stands out from the crowd of "boring" wellness drinks. Their goal was to reach a younger, lifestyle-driven audience aged 18–35 with a fresh, entertaining content piece that would resonate online.

What We Did:

We concepted, creative directed, and delivered a high-energy brand advert set in a bowling alley—a space synonymous with fun, socialising, and good vibes. Our hero talent? Big Zuu, the larger-than-life TV personality and cultural icon known for his authenticity, humour, and strong youth appeal.

Our team handled:

• Concept development and storyline

• Set design and art direction

• Talent casting and brand alignment

• Scriptwriting, messaging, and content production

• Social-first editing and digital distribution strategy

The ad spotlighted Drip Water as the go-to drink for fun moments, highlighting its unique personality and positioning it as more than just hydration—it’s a lifestyle choice.

The Result:

• Thousands of views across social platforms

• 30% engagement rate, significantly above industry average

• Positive sentiment and shareability across Gen Z and Millennial audiences

• Reinforced Drip Water’s USP as a bold, fun, culturally relevant brand