Bacardi/Boom Battle Bar – Rum Month

The Challenge:

Bacardi approached us with a mission: Make Rum Month unforgettable, and position Bacardi Carta Blanca as the hero product amidst a crowded spirits market. The goal wasn’t just to drive sales—it was to own the cultural moment around rum and nightlife.

What We Did:

We didn’t settle for a standard activation. Instead, we curated a multi-sensory nightlife takeover of Boom Battle Bar Oxford Street London, transforming the  venue into a Bacardi-branded playground. The venue was tailored with:

• Immersive Bacardi-themed decor

• Signature cocktail menus highlighting Carta Blanca

• Curated music line-ups featuring emerging DJs

• Exclusive guestlist VIP areas for influencers and tastemakers

Our social-first content strategy amplified the energy, ensuring every attendee became part of the Bacardi lifestyle narrative—sharing and tagging across platforms.

The Result:

• Over 1 million organic impressions from influencer posts & user-generated content

• Bacardi Carta Blanca positioned as the “go-to” rum for London’s trendsetters

• Fully branded venue takeover of Boom Battle Bar Oxford Street London